Development and creation of effective advertising Essay

Development and creation of effective advertising - Essay Example Different writes argue about the effect of sex and gender in the development and creation of effective advertising. However, this paper provides an argumentative approach that contrast sex and gender perception in developing and creating an effective advertising. Body In developing and creation of effective advertising the company focuses grabbing the audience almost immediately. Effective advertising offers the audience the chance to view the products displayed. Effective advertising focuses directly to the people regardless of sex or gender and offer them the first glance of the advertisement. This kind of approach is beyond the gender codes since it focuses on the audience using an effective means. Most of the adverts come through the televisions, prints and other advertising mediums. The best kind of advert is that grabs the customer or the prospective audience in a second. This means that the advertisement should be attractive and designed with effective fonts that attract many people. The creative concepts are the advertisement’s central idea that grabs your attention and sticks the audience memory. Creativity embraces on a vital feature of advertising that dictates the entire advertising field (Petley, 2003:30). In order to affect the advert, advertises usually take a general overview of the purpose of the advertisement as well as the people intended to be conveyed the message. The approach in which the advert will make the audience to give a second glance depends on the content and its effectiveness. Advertisers should pay different attributes in convening their messages through exploring different kinds of cultures of different societies in order to incorporate their say in the advert (Berman, 2010:107). This can be writing in a print or billboard that has impact to the psychology and perception. Goff man argues on the withdrawal of attention from social circumstances and the setting at the hand that features on emotions and tension that appears unresolved. He shows the contrast on men looking straight down the camera without blinking, challenging, and potentially aggressive. This attributes on control and consolidation as a mode of gender division in the view of events. The current advertisement focuses on all the audience regardless of gender or sex with attractive message conveyed to meet them in a collective manner. Another way of developing and creating an effective advertisement is by being clever and creative. Most of the companies depending on advertisement to reach their customers embrace on improved art in designing the advert to represent the message the company wants to convey to the people. The companies take a lot of time and even employee additional activities from external sources in order attain the best advert that outdoes the competitor. The companies even employ some respondents to report on the steps made by their competitors in order to take counter measures in response to the competitor’s plan s. Here, critical skills become essential in order to link people with the message the company wish to portray a seductive package. This means that these means that effective advertisements remains well executed. As such, the details, the image representation, the writing, the acting, the setting, and the way the product remain represented should mirror the highest production standards. Advertising often sets the customary or establishes the cutting edge for the printing, propagation, and internet design because clients demand the best production their plans can allow (Kapferer, 2008:496). Goff man